Uncovering Your Potential in the
Digital World

Our founders

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JAY KUBASSEK

Co-Founder

A fierce advocate of self-empowerment, Jay started DEA to champion those approaching major turning points in their lives. With 15 years of experience as a digital entrepreneur and a farmer at his roots, Jay considers his own life one of cultivation and perpetual growth. Jay resides in Toronto and continues to build his other ventures including WAKEUP. He firmly believes that he hasn’t “arrived,” but is doing what we’re all doing: figuring it out as we go.

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Stuart Ross

Co-Founder

Stuart Ross strives to be a catalyst for positive change and a strategist for online success for his students. Using his proven business accomplishments as a template, he provides marketing platforms that give others the opportunity to create results, which dramatically improve their lifestyles. At an accelerated pace, whether driving in the English countryside or building a company, Stuart will outdistance even himself.

Our Team

MEMBER SUPPORT

Business Consultant

Through thoughtful consultation, Ashley guides students in uncovering their unique goals and finding the best path to reach them. With experience in eCommerce, marketing, and coaching, newcomers are in the best of hands.

Ashley Burley

Member Support and Compliance Senior Manager

Cat wears many hats within her role and helps to bridge the gap between our Member Support Team and our students. With 15 years of sales and marketing experience, she maintains compliance within the community while ensuring the best possible member experience.

CAT PATZEN

Member Support

Chloe stands at the forefront of the company to welcome new members and to assure current members that they have the support they need. With 10 years of online experience, Chloe connects with members helping them get the most out of their ongoing journey.

CHLOE MANOSALVAS

Member Support

With experience in customer-facing roles and a passion for helping others, Corina brings a wealth of technical knowledge to her role within our Member Support Team. Our members can rest assured they’re in good hands when Corina is around.

CORINA UNGUREANU

Business Consultant

With ten years of experience and an extreme passion for the digital business economy, Dan was mentored by Stuart and leverages his experiences to find the best possible paths for newcomers to reach their unique goals.

DANIEL STEWART

Sales Senior Manager

A public speaker and online education, sales optimization man-about-town, Justin’s interests in communication, human behavior, and online marketing inform his work in empowering entrepreneurs. By using his personal experience, Justin illuminates others’ self-power so that they can live life to its full potential.

JUSTIN WOOLF

Brand Incubator Project Manager

For eight years, Karam ran a web development and design business, although he’s been a tech geek forever. Confident with all aspects of web development, Karam believes that innovation improves lives and brings that outlook to his work within the Brand Incubator.

KARAM SIHRA

Member Services

Katya welcomes new students and connects them to their consultant. Her confidence in the interconnectedness of a community and ability to understand the needs of each person makes her a warm, first presence. It’s not easy being the new kid, but Katya makes it easier.

KATYA SIEKER

Member Services

Lauren connects students with exactly the right person in sales and assists leadership internally. Because she grew up training professionally in performing arts, Lauren has a strong understanding of what it takes to follow a passion, and supports others doing the same.

LAUREN KINGSMAN

Member Support

With a background in social work and psychology, Marcelle helps support to Members on their educational journey. Whether it is general questions about their membership or more technical problems they might be experiencing, Marcelle is there to help and assist.

Marcelle Waldeck

Business Strategist

With 17 years of experience in business strategy Mark is the perfect person to advocate the best course for each member. He also takes new ideas, creates viable plans, executes them strategically, and realizes them for the member experience.

MARK HAYES

Member Support

From fostering children to her part in helping build a successful company, Megan brings management and human connection experience to her role with our company. As a member of our Member Support Team, she counsels students to build sensible yet successful strategies.

MEGAN BAKER

Member Support

A past student and affiliate of our company, with a decade of music coaching behind him, Michael brings his inside perspective to support new students through the training modules and then continues with them as they apply the information to their business.

MICHAEL ESSERY

Member Support

As a member of our Member Support Team, Nadine helps direct customer questions to solutions. As a founder of her own business, she’s thrilled to connect with students and steer them directly toward personal empowerment.

NADINE TSEMACH

Business Consultant

An online coach for five years, Oliver has worked as a consultant for our company and others. He guides students onto their new paths, encourages their accountability, and is forever grateful at being witness to their victories.

OLIVER MALLORY

Marketing Mastery Concierge

With years of marketing and customer management experience, Patty’s role as Marketing Mastery concierge allows her to guide students through their journey, hold them accountable, and reach their goals. You’ll also see her featured in many of our training webinars.

PATTY PEERY

ELITE Influence Concierge

Rochelle connects with new ELITE students regarding the power of the program and the potential within it. Previously working in the ER for seven years and being a single mother, Rochelle reassures students that, just like her, they can handle whatever is thrown at them.

ROCHELLE DUMBAUGH

Business Consultant

A student of our programs and member of our community for four years and a business owner for 20, Todd transitions people from applicant to member and beyond, knowing firsthand what this community can do for people.

Todd Fox

Coaches & Trainers

Marketing Mastery Coach Content Marketing, Paid Advertising

Through helping people find their voices and share their unique and authentic stories, Amy strives to enable individuals to live extraordinary lives. Having built an affiliate business herself, she understands the true power of building quality relationships.

AMY TAYLOR

ImportXperts Coach eCommerce & Digital Marketing

An eCommerce, Amazon, and digital marketing expert for over 15 years, Anna helps students build products and brands. She herself has built many in the US, Europe, and Australia. A domestic violence survivor, she is a firm believer that overcoming adversity builds you.

ANNA DAVIDSON

Marketing Mastery Coach

With 10 years in sales, Dan scaled his affiliate business and now gives back to the community that helped him find success by running the Marketing Mastery webinar to focus on helping others find their own personal success.

DAN HOLLOWAY

Mastermind Experience Coach

Handling onboarding induction, mindset coaching calls, and hosting with Mastermind Experience students, Dan shares his leadership and organisational skills to help others break down their limiting beliefs and realize their potential.

DAN SCHAAD

Brand Incubator Coach

With his warm and engaging nature, Dino helps students uncover their unique values as the foundation for an authentic and timeless personal brand. With experience in sales, marketing, and coaching, Dino helps students build their legacy.

DINO RAKITZIS

ELITE Influence Coach

A strategic coach and mentor, Frank applies his experience in meditation, and coaching to guide his students around any obstacles they may be facing in their journey. He lives in gratitude that this is what he gets to do for a living.

FRANK SIEBEN

Marketing Mastery Coaches

Fiona and Greg are automation experts. Nearly a decade ago, Fiona, an accountant and Greg, a software developer, transitioned from being stressed-out corporates to carefree entrepreneurs and are thrilled to empower others to do the same.

GREG & FIONA SCOTT

ELITE Influence Coach

As a coach, Jill’s ability to hone in on what’s going on with students allows her to nudge them through obstacles they may be facing and break through limiting beliefs so that they can move freely through their digital journey and get the most out of their education.

JILL HUMPHREYS

Leadership Development

JJ helps others find the leader within themselves with his unparalleled understanding of personal and entrepreneurial success. The process that transformed his life propelled him to blaze a path for countless others to follow. With a nod to his homesteading roots, JJ brings students closer to their ideal version of home.

JOHN 'JJ' JACKSON

Mastermind Experience Coach

With a passion for inspiring massive action in others, Kari educates business owners on why & how to plan for change and create time for new habits so that they can maximize their health and wealth potential. And with over 100 Ironman completions under his belt, he’s uniquely positioned for his role.

KARI MARTENS

Mastermind Experience Liaison

Mark leads our Mastermind Experience members through their on-boarding stages through the processes he's created to help fulfill their vision. With over 20 years of business and law experience, Mark is uniquely positioned to align each Member’s personal and professional goals as he creates a map to assist in fulfilling their vision.

MARK FORD

Brand Incubator Coach

As part of the Brand Incubator, Megan helps students uncover their core values while keeping their brand in alignment with their values and goals. It’s no small task, but Megan’s interest in building authentic relationships comes to her naturally as a mother and coach.

MEGAN GIBSON

ELITE Influence Coach

Steve specializes in effective goal-setting, figuring out where students want to be, and then holding them accountable along the way. He leverages what he’s learned through his own life-changing journey with our products and programs, to help others follow their unique path.

STEVE GREENHALGH

EVENTS & MEDIA

Filmmaker

With a near obsessive passion for filmmaking and over 15 years of experience, Charles elevates every event and product by telling compelling stories through film. He translates the member experience in powerful and engaging ways.

CHARLES WREN

Events Assistant

With a passion for helping others, Shauna brings her years of experience as a project coordinator to her day to day organizing events, helping run the WAKEUP store, and managing Social Media accounts.

SHAUNA CLARKE

Events and Media Senior Manager

As the logistical hub for video production to Culture & Organization to WAKEUP, Steph’s superpower is the ability to improve productivity across all platforms and works hard to find creative solutions to keep things running smoothly behind-the-scenes.

STEPH MORRIS

Content & Social Media

Member Experience and Content Administration

With 40 years of support experience, Brenda coordinates tech solutions for optimum efficiency. If there’s a technical solution to streamline, Brenda finds it. Since she’s a human and not a robot, Brenda uses her interest in new technology and networks to help people.

BRENDA CAMPBELL

Social Media

As part of the content team, Carla spends her days creating, and scheduling content across each of the company’s social channels. Her background is in PR and Marketing, as well as experience in copywriting, content writing, and social graphic design.

CARLA RICHARDSON

Community Liaison

Cynthia, also a student within our community, liaises between the team and our students to coordinate ambassador-led training. With a background in management, team building, and communication, she provides an empowering space for expression.

CYNTHIA SERRA NEVES

Content Senior Manager

Leveraging her 15+ years of online marketing experience, Danielle brings a wealth of knowledge to her role as the company’s content director. From vision and strategy to messaging and brand integrity, Danielle helps to make our programs and curriculums accessible to the masses.

DANIELLE WILSON

Content Manager for ImportXperts

Harriet’s work running SEO and social media for ImportXperts is driven by her passion for seeing brands reach people all over the globe. With five years of branding and advertising experience, the ImportXperts brand is in good hands.

HARRIET SIMONIS

Community Manager

Irene uses her 15 years of online experience in marketing, social media, and communication, to manage our diverse online community. Her way of shining a light on how people can authentically be themselves, in a world that’s telling them who to be, gives students a fresh perspective.

IRENE WEBSTER

Content Writer

A Renaissance woman, Megan specializes in multichannel marketing and communications. She also brings her full stack of knowledge in integrated marketing, content management, graphic design, social media, data analysis, and writing to the table.

MEGAN THOMAS

Graphic Design and Social Media Content

A true “product of the product” Nicole balances her time between her role as lead graphic designer and the creation of her “Adventure Book” business. As an avid traveler and student of our community Nicole is a testament to the power of hard work and following your passions.

NICOLE NAGELGAST

Content Writer

Sarah oversees content creation and liaises between team leads to regulate the voice and values of the company across all teams and products. She has over nine years of online marketing, content writing, social media content curation, and sales experience at her back.

SARAH MAGAZZO

Product Development

Brand Incubator Product Manager

With an expertise in branding and an understanding of human nature and connection, Alex helps people establish their desired legacy. Having built three businesses and co-founding Victoria’s Promise, a nonprofit that helps people thrive in the face of cancer, Alex leverages his experience to guide others toward growth, development, and ideation.

ALEX EASTMAN

Mastermind Experience Product Manager

Specializing in public speaking and communication, skills that he honed from his education here, Brian ensures a top-notch member experience. He guides people towards solutions so they can find the best versions of themselves and thoroughly enjoys sharing his knowledge and experience with students.

BRIAN PARSLEY

ImportsXperts Product Manager

A true gentleman, John wears all the hats for ImportXperts, which he fully developed and leads, but his true focus is developing a seamless customer experience and working to help people better their lives the way he has been able to do.

JOHN BROMLEY

ImportXperts Sourcing Agent Manager

With six years of import/export trading business experience, Mark helps students establish their sourcing system easier and faster, avoiding any trading tricks along the way. With a strong focus on professionalism, Mark still treats his students like family.

MARK LIU

Technology

Tech & Development Senior Manager

With experience in UI/UX and graphic design, software development and programming, database and server architecture, deployment processes, Agile, email server configurations, CRM/Salesforce, and more, Jason gets tech projects over the finish line.

JASON BEACH

Platform Development

With a BA Degree in marketing and a passion for his field, Jonas has developed an expert eye for design, which complements his excellent web development skills. Out of hours he is a devoted husband and Dad, guitar player and sports enthusiast.

JONAS BEEL

Tech & Development Senior Manager

Marius is the force behind many of our business tools. With a passion for entrepreneurship, tech and neuropsychology he is dedicated to building structures and systems that help people realise their dreams. Out of hours, Marius loves travelling with his wife and his two beautiful kids.

MARIUS GABRIEL

Operations & Finance

Brand Compliance

With a keen eye for detail and consistency, Candice helps to protect the company brands and intellectual property by making sure that the internal team and members alike are set up for success from a compliance perspective.

Candice Samuels

Culture & Organization Senior Manager

The heart of the company, Carol works tirelessly to nurture the internal team and company culture behind the scenes. Through her observation and analytical skills, she invents processes and systems that improve efficiency; something she loves doing.

Carol Kubassek

Finance and Accounting

Having attended school for Accounting and Payroll, Casey brings seven years of experience to her role within our finance team where she is responsible for everything from processing payments and commissions to reporting and responding to member inquiries.

Casey Kanters

Finance and Accounting

Our numbers whiz Jade works tirelessly behind the scenes to ensure the books are balanced and the ship stays afloat. With over ten years of accounting and business experience, there’s nobody we’d rather have behind the bookkeeping helm.

JADE FOUNTAIN

Finance and Accounting Senior Manager

While crunching numbers may seem like a nightmare to most, Rebecca manages accounts, member commissions, refunds, and chargebacks with patience and poise to ensure a seamless member experience. A mother at 16 years old, we’re confident there’s nothing she can’t handle.

REBECCA BROMLEY

Accounts Management

If there’s a customer relationship to build, connect, or restore, Siva is our man. He came to us with nearly 20 years of customer service management. His reward is the peace and encouragement he’s able to offer. And he means it.

SIVA KUMAR

There’s no time like the present to start changing your future

Get access to our 4-Day OnDemand Workshop Series to learn more about how you can get started today:

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  • Learn how other entrepreneurs are turning their interests into online businesses and building lives that they truly LOVE!

  • Find in-demand products to sell online by following our step-by-step process.

  • Discover two business models you can start with immediately.

  • Learn the basic fundamentals of affiliate marketing and the potential for high-ticket commissions.

  • Gain the ESSENTIAL skills, education, training, and mentorship you need to bring your unique value to the ever-expanding digital landscape.

Get Started Today!