The DEA PLATINUM Program is designed to take you on an exciting journey of personal and professional discovery to create a unique online brand identity that makes the world stand up and take notice.
Why Is a Professional Brand Important?
Any entrepreneur will tell you that a vital factor to any successful business is a great brand that stands out from the crowd. Many business struggle to compete in the noisy online space, no matter how much ad spend they throw down, because they haven’t figured out how to do this. A brand which stands the test of time and earns consumer loyalty isn’t just about an expensive, sleek looking website either – the winning factor is to come from a place of genuine integrity that flows through your entire business.
The DEA PLATINUM Program is a cutting-edge process with a specific, proprietary formula that helps you really dig to the roots when it comes understanding and expressing your WHY i.e. your values, mission and purpose. We work with you to define these principles and then translate them into a visual representation which becomes your unique, authentic digital brand presence.
This lets you start attracting the right people to your business, people who share in your values and become loyal customers.
Introducing the Brand Incubation Portal
We’re extremely excited to be able to offer the DEA PLATINUM service to our members because anything that even comes close to this value costs around $50,000 from an Agency, and that’s without the education and 1-2-1 coaching you’ll get.
The Brand Incubation Portal takes you step by step to building a world-class website that not only looks great but breathes integrity and your unique individuality. This lets you stay ahead of your competitors in whatever area of product or service you’re passionate about. We’ll take you through a comprehensive journey of authentic brand discovery – this is how it works:
Step 1 – Immersion: insider education on branding expertise, so you can fully understand how to effectively bring your ideas and personality to the world. This phase culminates with a dynamic Workshop run by Alex (DEA PLATINUM Director), JJ (our WHY Discovery/ Self-Leadership specialist) and Jay Kubassek (CEO and Founder). These DEA PLATINUM Workshops, held globally each year, are literally life-changing on both the personal and professional fronts.
Step 2 – Incubation: here you’ll be gathering the ideas, direction and foundations of your brand, working with our expert coaches to help you clarify your mission and values.
Step 3 – Inspiration: this is where the creative juices really get flowing! You’ll be allocated a top notch website designer and content writer who will turn your aspirations into a unique, world-class brand.
Step 4 – Implementation: the final phase where we deliver all your brand assets, professionally written content and cutting-edge website which works responsively on all digital devices. This, along with practical education on how to use your brand effectively, ensures you can really stand out from the crowd to monetize your passions.
Summary of DEA PLATINUM Member Benefits
- The intensive 3-Day live DEA PLATINUM Workshop (kept to restricted numbers so we can really dive deep) where you’ll delve into your values and really get to grips with what effective branding is all about.
- Access to the cutting-edge Brand Incubation Portal that delivers these takeaways:
- a comprehensive Style Guide that includes a bespoke font, color palette and typography to visually represent your individual personality.
- a world-class website designed by a top notch designer that is also responsive (meaning it has an easy-to-use content management system so you can make changes to the site as you see fit).
- core website content that has been edited and polished by a professional copywriter.
- a logo tying all your brand elements into one strong image.
- a professional photo to ensure a top quality first impression.
- You’ll be allocated a dedicated Project Manager to ensure your branding journey flows smoothly.
- 5 Expert Credits i.e. each credit translates to 30mins of live 1-2-1 coaching with our coaches to boost your business success.
Summary of DEA PLATINUM+ Member Benefits
You can also upgrade to a DEA PLATINUM+ membership. This brings all the benefits of standard DEA PLATINUM membership, but with extra features to increase the value you get from the program:
- Upgraded logo to add a heavyweight punch to your brand on first impression.
- Additional iconography (graphic design) to make your brand stand out even more.
- Branding for your Facebook, YouTube and Twitter platforms to ensure you have a wide reach with your brand identity and that your social media presence is fully congruent with your main website brand.
- Body-shot or additional headshot done by a professional photographer so you have a range of photos to pick from and use anywhere you want to display your brand identity.
- Bespoke, professionally written article (including keyword optimization for search engine ranking) on any topic of your choosing, so that when you launch your new website brand you already have great content to kick you off on the right footing.
- 10 Expert Credits i.e. an additional two and a half hours of 1-2-1 expert coaching to boost your business success.
- 1-2-1 mentorship with our highly trained and experienced Why Discovery / Self-Leadership pro. He’ll take you through an intensive process to uncover your deepest personal purpose, ensuring you have a clear understanding of how to move forward with integrity and passion within your business. This unbelievably powerful mentorship process typically cost upwards of $5,000.
All in all, we’re extremely excited to be able to offer this value since to date there’s nothing like it in the marketplace at such affordable prices. There’s simply never been a more exciting time to be a DEA PLATINUM member!
Coffee Break = New Digital Skills!
As part of the DEA SILVER Program, you’ll also have free access to the most cutting-edge micro learning platform in the world. Choose from thousands of short, engaging tutorials covering beginner to advanced online know-how, from leveraging Twitter and FaceBook like a pro to WordPress Mastery for easily building your own websites. Learn more about the Digital Skills Platform.
What Will You Do with YOUR Digital Life?
Click the following button to get your application rolling – once you fill in the initial form, we’ll arrange to call you at a convenient time to chat about what type of life you’re looking for – our job is making sure you find the right fit to get you where you want to go: